Ezine Success Academy

Make 2010 the Year That You Finally Get Your Ezine Going—or Going Consistently—
and Watch Your Business TAKE OFF!

As someone who's spent 24+ years creating newsletters for clients, I've seen first-hand why a newsletter is hands-down one of the most essential, proven marketing tools you can use to get more clients and grow your business.

How much business are you missing that could be yours if you kept in regular touch with your prospects (and GREW that list) with an ezine filled with valuable content?

How many times have you committed to publishing an ezine and then let it fall by the wayside or never got around to starting?

Ezines are a challenge for MANY people. I've talked to thousands of solo-business owners like yourself over the years, and the questions are always the same:

And too many people do, missing out on this important tool that helps you build relationships with people in your target market and move them closer to becoming clients or customers.

That's why I created the highly acclaimed Ezine Success Academy, where you'll LEARN how to create super-effective newsletters, grow your list massively and much more...all while simultaneously completing your ezines for the whole year NOW.

At the Ezine Success Academy, you'll get everything you need to complete a year's worth of ezines in just six weeks—at the beginning of the year—so you can forget about it and focus on other important business tasks the rest of the year!

In December last year, not knowing what I could do to get my coaching business going, I decided to book myself into Linda's Ezine Success Academy. It was a wonderful experience, and I completed all my newsletters before 2009 started!

Early January, I was diagnosed with a breast cancer. I had to stop working (before I even started!) to go through the treatment. The highlight of those very difficult months is that I didn't lose contact with my community. (It even grew bigger!) I was still sending my newsletters since they were all ready from having done them in the academy! It made me feel so good. Even ill, I could still keep in touch. I could still be an inspiration and be useful to people who read me! What a great feeling when you feel so down.

—Natalie Tollenaere, South Africa
www.natalietoll.com

I just had to take a moment and say "Thank you!" for all the wonderful, helpful, insightful, professional information you give and send so readily. I value so much the information you share with us. Very inspiring. Using your articles as well as my own, I have pretty much completed ALL my newsletters/ezines for the year!

—Louise Kitura, Canada

Imagine what 2010 would be like if you completed your ezines FOR THE WHOLE YEAR in just six weeks NOW.

LISTEN UP! Getting your ezines done early in the year is about WAY more than just feeling great relief.

More than anything, getting your newsletters out of the way NOW is a strategic move to ensure your success in 2010.

It's a way to MAKE CERTAIN that you don't skip any issues of your ezine because you ran out of time. Having them all lined up and ready to go ensures that your ezine will go out like clockwork.

So no matter what big project you're working on or what client emergency occurs, your newsletters will continue to go out throughout the year, increasing your business while you focus on other things.

At the Ezine Success Academy, you'll learn how to create a successful ezine that gets you more clients and grows your business this year—AND you'll easily complete all your ezines for 2010 in advance, learning a system that will last you a lifetime.

Linda Claire Puig's Ezine Success Academy is an incredible program! It is the right combination of superb content, expertly delivered, and a system of action and accountability. At the end of the program, I had a system set up for developing my content and publishing it regularly on a schedule, which is the only way to do it professionally. The tools and resources, including guest experts on the conference calls and ready-to-go articles Linda and her staff have created that you can use immediately (without writing your own) are amazingly helpful. In two words, her program is "practical brilliance!"

—Dolly Garlo, Florida
www.CreatingLegacy.com

The Ezine Success Academy is the most comprehensive course on creating and sending ezines that you'll find!
Here’s what we cover during the six classes:

CLASS 1: Defining terminology, what makes effective ezine content, how to know what your market wants to read, determining your newsletter's "departments," brainstorming articles, planning/calendaring, how to inspire your market with your ezine, how to get past feelings of overwhelm and take action.

CLASS 2: Developing content ideas, discussion of 40+ types of content that work well in your ezine, 5 compelling ways to begin an article, how to customize Ready2Go articles for your audience, tips for good ezine writing (it's different than writing for print), review how to write articles FAST, focus aides, how and when to use "personal info" in ezines.

CLASS 3: What to look for when editing and proofing your articles, how to choose an Email Service Provider (ESP), pros and cons of text vs. html ezines, critical things to know about and avoid in ezine design, working with images in your ezine.

CLASS 4: What to include in your website's newsletter sign-up form, must-knows on sign-up form placement and design, online and offline ways to grow your contact list.

CLASS 5: The best time to distribute ezines for maximum effectiveness, understanding open rates and other ezine tracking tools, the 10 things that need to be in every ezine, how to get measurable results from your ezines and improve them, how to increase your ezine readership.

CLASS 6: How to write promotional copy that sells without being salesy, how to write attention-getting headlines, subject line do's and don'ts...and how to write a good one, how to integrate your newsletter with a blog and social media marketing (such as Facebook, Twitter and LinkedIn).

I want to start by congratulating you on such a simple yet brilliant concept. I'm still "buzzing" from yesterday's first class. Not only did it get me focused, it really helped to lift my motivation and excitement about getting my ezines done. I’ve never done one before so this is one of my big goals for next year, to increase my connection with and add value to my target market. Your class was informative, inspiring and above all, you've created an environment where it's not only possible and do-able, it's also definitely going to be done! I feel well supported by someone who I've never even met! Thank you.

—Caroline Cameron, Australia
www.p2r.com.au

I do not have words to thank you enough for what you do. You have the heart of a great teacher. All of the education, personal attention and gifts too. I'm also grateful that your course price is a tremendous value and that you didn't take my next idea and put it into practice before I met you, however, you should charge more. You deserve it.

—Jim Felker, Texas

I am so delighted to have found you! My husband (a therapist) and I (a coach) are launching a joint website in January, so the coaching/therapy focus of your articles is a perfect combo for us. I'm so pleased to be a part of this academy! You're covering all the topics that I had hoped you would, and I feel very supported and less isolated. (Not fun to be sitting alone trying to figure out what and how to write!) Also, I just listened to the recording of the last class; you presented the clearest explanation of list building I've heard yet. It was terrific!

—Sylvia Lippman, Illinois
www.feelbetternow-ci.com

FACT: Writing articles is what stops most people from publishing a regular newsletter. This will help...

You may LOVE writing and are able to make it a priority. OR you may be like MANY people—you just can't spare the time to write well-crafted articles or else you dislike the process so much that you don't.

When you register for the Ezine Success Academy, you have the option to purchase 26 articles of your choice from Ready2GoArticles.com at a hugely reduced price. These are articles in the "voice" of a professional written by me and a pool of personally hand-selected professional writers that you can modify and use as your own.

While you are certainly welcome to write and work with your own articles during the academy—and learning how to write effective articles quickly is part of the coursework—most of our students find that using at least some Ready2Go articles makes doing a year's worth of ezines fast and super-easy!

Rather than spending HOURS writing just one article, with Ready2Go articles, you'll spend only a few short minutes to customize the article in a way that fits your audience. (One of our guest professors teaches how to do this easily.)

THINK OF THIS: You could use the articles to script out the entire relationship with your prospects over the course of a year, put them all into an autoresponder and set your marketing on autopilot!

Even if you enjoy writing articles, Ready2Go Articles can help take you from a monthly ezine to a bi-weekly ezine without a huge additional outlay of effort. Or they can inspire you to write your own articles more quickly.

Here are just a few "client raves" about Ready2Go articles. You'll find many more—including raves from the READERS of these articles—on Ready2GoArticles.com. (If you want to sample the quality of these articles, see the FAQ section below to receive a link to view three articles.)

I love writing and have done a lot of it in my life. I also love my work and all the directions my business is taking me, so I don't have time to write. I'm grateful to have found such polished, awesome, competent, professional articles at Ready2GoArticles.com.

—KC Christensen Lang, coach, Maine

Your Ready2Go articles are always well written, concise and convey a philosophy of empowerment which is very congruent with the way we practice. They focus on positive solutions, not pathology. It never fails that following the mailing of a newsletter, we receive calls thanking us for the information and letting us know how much they value our newsletter and us keeping in touch with them.

—Robin Sesan, psychologist, Delaware

Thank you so much for all you do. As you know, I receive so many compliments on the articles in my newsletter. It has really made a difference in raising my profile among my clients and potential clients.

—Debra Keenan
executive coach & management consultant
New Jersey

The "missing ingredient" in most courses...
is NOT missing from the Ezine Success Academy!

Most virtual learning programs just provide education. You listen, hopefully learn a lot, and then off you go.

Unfortunately, it's a known fact that many students do not put their learning into action. It languishes in the "someday" pile, and the money spent on that program goes to waste.

The Ezine Success Academy is excitingly different in this regard. It's not just an “open brain, insert information” program. During this series of six live learn & work calls, you’ll learn powerful tips, strategies, techniques and best practices to make your ezine work overtime for you in 2010.

And then, under my guidance, you’ll knuckle down out after each class and crank out your newsletters so that you're all done with them...for the entire year!

This "just do it" time is the missing piece for most programs. Despite the best of intentions to put all the good learning to work in your business, it's so easy to get caught up in other things. With the Ezine Success Academy, the time to do the work is built right into the class.

During the first 60 minutes of each call, I’ll teach you everything you need to know about ezines and articles, experience I've spent a quarter of a century honing. Several visiting professors will share their wisdom on related topics, as well.

After the learning, we each commit to an action on an exclusive online forum, hang up and get to it. (I'll be doing my ezines, too!) An hour later, we reconvene on the phone to report on how we did on our commitments. I assign some homework for the week, and then we end it for that class.

Oh, and if you cannot make the teaching calls (instead listening to the class recording), I will pair you up with an "accountability buddy" so that you work together in the same fashion for the "just do it" action time.

I am so thrilled to have finally launched my ezine! I have been planning on starting an ezine for over a year but the commitment of writing and sending out an issue every two weeks was so daunting that I never quite did it. With the structure of the Ezine Success Academy and your direction, I had the impetus and confidence to get started. The resources and guidance you shared gave me the practical information to design the newsletter. The articles I purchased with the academy gave me a wonderful starting point from which I could add my own voice. And the work periods built into the program have ensured I follow through. I feel like the ezine is a critical cornerstone of my business and now it is in place! Awesome!

—Sheila Betker, Canada
www.freedom-to-dream.com

Thanks for a great start to our journey together. I already feel the heaviness I've felt around my ezines lightening and some hope for a new, easier way.

—Barbara Richards, Canada
www.visionworkcoaching.com

GOT QUESTIONS? Get answers!
At the Ezine Success Academy, you get unlimited support from me during a separate Q&A call EACH WEEK to answer questions that arise during your work.

These Q&As are a highly valued part of the learning. As you digest the class lessons and put them into practice on your own ezines, there are a lot of questions that arise.

It's part of my commitment to you to be there for you and to answer all that comes up, whether it's around technology, writing, inspiration, strategy...whatever!

So during each week's Q&A call, I answer as many questions as you have...for as long as you have them!

Other business building programs offer a series of classes and ONE Q&A, while still others have you listen to a CD recording of class material and then a Q&A session.

The Ezine Success Academy gives you LIVE classes and live Q&As EVERY WEEK. Your learning is hands-on, interactive and relational. It's more effective that way. And more fun!

So you'll have all kinds of support to help you easily complete all your ezines at the beginning of 2010:

I'm a "happy camper" from the December 2008 class. I have you to thank that my newsletter has appeared regularly. The Ezine Success Academy was just what I needed to turn my good intentions into reality. It feels so good to be in touch with all my contacts on a regular basis via my newsletter! I am now reviewing your fantastic materials one year on—to motivate me once more and to use the same strategies to prepare the coming year's newsletters. Thanks again, Linda!

—Sue Cowan, Switzerland
www.suecowancoaching.com

If you've had a vision of creating a newsletter in 2010 for your business growth, sign up for Linda's Ezine Success Academy today. With her wisdom, experience, training, encouragement, and support, I gained confidence. And because of her already written professional articles (that I can tweak), methodology, process, strategies, resources and gentle guidance, I know how to do it, too. I'm a raving fan!

—Sally K. O'Brien, Wisconsin
www.sallykobrien.com

As a student at the Ezine Success Academy, you will also receive some super-useful, free BONUSES!

I like practical bonuses that are useful and that you'll actually use when creating your ezines. Check out what you get when you register for the Ezine Success Academy. These are all FREE to everyone who signs up!

Chock full of everyday useful newsletter tools, this toolkit helps you plan your newsletter, brainstorm article topics, select an ezine service provider, doublecheck yourself before sending, and track and understand the results of your newsletter campaigns. This toolkit takes the question mark out of ezines.

After the academy ends, we'll get together for a group hour on the phone once a month for the next three months to make sure you get steady on your feet with your ezines. This is your opportunity to check in with any questions, get support and feedback from me and your classmates, report on your experiences related to your ezines and get the latest information on ezine effectiveness from me. (Not available to purchasers of ARTICLES-ONLY package.)

A private code giving you 5% off all future article purchases from www.Ready2GoArticles.com—for life!

Successful practices are built on strong relationships. Strong relationships are built with a great newsletter! This report divulges how BEST to use a newsletter to develop powerful relationships, position yourself as the go-to expert for what you do, generate a steady stream of referrals and ignite your business!

VIDEO 1: How to optimize & resize photos for email
VIDEO 2: How to create your newsletters using a template
VIDEO 3: How to send your ezine through an Email Service Provider

The Customizable Style Guide for Coaches Who Write: Look Smarter, Write Faster and Get Better Results from Your Writing.

A desktop resource by Linda Dessau, writer, editor and certified coach, and one of our guest professors at the Ezine Success Academy. (By the way, this book may say "coaches," but it's good for any solo-professional who writes.) The book will be shipped directly to you.

Draw from these top-notch, hand-selected titles for recommended reading lists in your ezines. The list includes all the best books for coaching clients from the last seven years. Makes great content for your ezines and saves you the work and time of finding them.

Draw from this carefully selected compilation of quotes for some great motivational content in your ezine. Saves you the work and time of finding them.

BONUS LASER CONSULTING SESSION.This intensely focused 20-minute session can help you get crystal clear on a variety of business-related decisions and choices.

Pick my brain on the topic of your choice or I'll suggest an area to focus on. These sessions are one of my FAVORITE things to do, and in my experience, we will accomplish quite a bit during that time.

Even 30 is a stretch, but I wanted to give as many people as possible the opportunity to benefit from my collected experience. If you are #31 or above, you'll miss a golden opportunity to get up-close, personalized attention that can help your business grow!

One more VERY SPECIAL BONUS: The first 12 people
who pay in full for the ACADEMY + ARTICLES package,
will receive this:

CUSTOM DESIGNED & BRANDED EZINE TEMPLATE. With a custom-designed template from our experienced and talented design team, you'll gain your audience’s attention and their trust by LOOKING professional/warm/authoritative/sassy (whatever qualities you want our designers to bring out) every time you send out a newsletter!

Our ezine templates normally go for $350-400. But if you're a quick action taker, yours will be absolutely FREE. (For a quick peek at the high-quality work my team does, just take a look at my recently re-designed ezine!)

I'm extremely passionate about helping you use ezines to cultivate and nurture relationships with your target market.

I want you to grow your business and really thrive in it, and I know that newsletters are one of the most essential tools to accomplish that.

So if money is what's holding you back from registering and getting all of your newsletters done and ready to go for the rest of the year, I'd like to help by financing it FOR you over four months.

That's two full months after class is over and you're on your way to ezine success! And no extra finance charges either. (OK, maybe $3 just to round out the numbers!)

I figure that if you're putting your trust in me for this program, I can do the same and put my trust in you to complete your payments after our time together is over.

Just keep in mind that if you want a free ezine template (see section immediately above), you'll need to pay in full.

WHAT'S INCLUDED	ACADEMY ONLY	READY2GO ARTICLES ONLY (26)	ACADEMY PLUS ARTICLES

Ezine Success Academy	$1,997		$1,997
Six 60-minute live teaching classes, plus 60-minute action period w/ online support & accountability
Six live Q&A sessions, lasting as long as needed
Audio recordings of each call
Exclusive online group support
9 REAL bonuses for all registrants, as listed above	$852	$555	$852

26 Ready2Go articles of your choice (enough to do an ezine every other week for an entire year). Choose from 400+ professionally written articles, then customize and use as your own.		$1,170	$1,170

BONUS laser consulting session for FIRST 30 to register. Have me review your existing ezine, help you brainstorm article topics or help you refine your niche. The topic is your choice.	$100	$100	$100

EXTRA SPECIAL BONUS for FIRST 12 to register for the ACADEMY + ARTICLES package at FULL PAY: Your own custom-designed ezine template to match your current online branding, as described above.			$350

TOTAL VALUE	$2,949+	$1,825+	$4,469+

BUY TODAY AND PAY ONLY	~~$2,949+~~ $997 ACADEMY ONLY	~~$1,825~~ $997 ARTICLES ONLY	~~$4,469+~~ $1,497 ACADEMY + ARTICLES


OR MAKE 4 PAYMENTS	$250 ACADEMY ONLY	$250 ARTICLES ONLY	$375 ACADEMY + ARTICLES

You'll know that the Ezine Success Academy and
Ready2Go Articles are right for you if you:

If after attending and participating in all six Ezine Success Academy sessions you are not satisfied for any reason, I will refund you 100% of your payment—and you get to keep all the articles you purchased! Simple as that.

And if you can't make the dates, don't worry, you'll get a recording of the calls, as well as an accountability buddy for your "just do it" work time.

NOTE: The start time for all the calls is as follows:
12 pm Pacific, 1 pm Mountain, 2 pm Central, 3 pm Eastern, 8 pm GMT,
and 7 am the following day in most of Australia

Can I see an example of the Ready2Go Articles?

Certainly! You need to see if we’re a match for your editorial needs. I totally understand that. Go to www.Ready2GoArticles.com and sign in at Step 1 to view three full articles: a feature, a quiz and a Top 10.

Additionally, you can view a summary and an excerpt of every article on the site before you purchase it.

How do I choose the articles I want?

When you purchase the ARTICLES-ONLY package (26 articles) or the ACADEMY + ARTICLES package, you will receive by email a personal code to use when selecting your articles from www.Ready2GoArticles.com. For each article you select, click the "Buy Now" button. Upon checkout, apply your personal code to download your selected articles for free (since you’ll already have paid for them with your Ezine Success Academy package!).

Why is it better to do all my ezines now, rather than just doing them one by one as they come up?

Four reasons:

1) Waiting to do your ezines as they come due often means they don’t get done. You get busy with something or other and the ezine waits…and…waits.

2) Also, when you plan your year’s worth of ezines and batch your newsletter tasks, you increase your productivity immensely. There’s an efficient flow of energy that moves you along, as you do like tasks together, all at once. Even if you’re more disciplined than most and send your ezine on a regular schedule, you’re still less productive doing it ezine by ezine than if you do them all at once.

3) Working on your ezines in a group setting, with support and accountability, gives you that extra push to complete rather than put off. Put it this way: it's a lot more fun!

4) Having your ezines out of the way means you’ll have more time to devote to other business-building, money-making endeavors, such as developing info products or using your social media strategy. You’ll be freer and more flexible with your time and, therefore, more prepared to address whatever challenges or opportunities come your way during the year.

Why should I buy articles when I can use free ones from article directories?

When you use free articles from article directories, you are required to include the author’s bio box. This dilutes the perception of your expertise. When you use Ready2Go articles, you do not have to put anyone else’s bio box on the article. It’s yours to use in your newsletter, on your blog or on your website AS YOUR OWN. These are all super-high quality articles written by me or one of my hand-selected professional writers.

Shouldn’t articles in my ezine have my “voice?”

Your voice is assuredly in your ezine, even when you use our Ready2Go articles. It comes through your personal note, your article selections and the ways in which you modify the articles to suit your needs. And when you're modifying your articles, you're adding your voice.

Also, my background as a journalist trained me to write with the reader in mind. In this case, that means your clients and prospects, your audience. I’ve been writing specifically for coaching clients and therapy clients for years now, and I know what they want and like.

Just so you know, I frequently hear from our clients, “Wow! Your articles read just like I wrote them!” This sensitivity to you and your clients means you’re assured as close as possible a “fit” with your voice before you begin your modifications. Consider Ready2Go articles as supporting your voice, not replacing it.

What if I can’t make it to the Ezine Success Academy calls during the time you’ve scheduled them?

No worries. All the calls will be recorded so that you can have access to them within 24 hours. Furthermore, I will pair you up with another student who is unable to make the calls so that you’ll both have an accountability partner with whom to do the work.

How many times do you sell each of the Ready2Go articles?

We cap sales of individual articles at 250. Once an article has been purchased or selected 250 times, it gets pulled off the site and is not re-sold.

How can I change my Ready2Go Articles?

You can change the headline, rewrite the lead paragraph, add an example from your own practice, beef up bullet points, add a question or two to a quiz, flesh out a Top 10 list…the possibilities are endless. One of our visiting professors will teach how to go about customizing these articles during one of the classes.

So rather than struggle for HOURS to write something, spend 10 minutes with one of these ready-to-go articles. Do that for 26 articles and you’ll have spent a TOTAL of less than 4.5 hours—to do an entire year’s worth of bi-weekly ezine articles!

Why should I buy articles if I enjoy writing them myself?

Even if you DO love to write, it’s sometimes best that you DON’T write your ezine articles. Consider carefully your business and your availability. What’s the biggest and best use of your time? It may be better spent NOT writing articles but on moving your business forward in other ways.

Also, if you'd like to step up the frequency of your newsletters, Ready2Go Articles can augment what you're already writing. For example, if you've been publishing every other week and want to take your ezine to weekly, Ready2Go Articles can make that an easy addition.

Will I own the articles I purchase?

You are purchasing a "license" to use the articles you select in any of these ways: in a print or electronic newsletter, on your website, in a special free report or on your blog. You may add your own voice to the articles by editing, changing, adding or removing anything you like.

Where can I find the answers to other questions I have about Ready2Go Articles?

Visit www.Ready2GoArticles.com to read more FAQs.

How does the four-payment plan work?

Your first payment is charged to your credit card immediately. The remaining three automatically come from your credit card account (Visa, MasterCard, Discover and American Express) every 30 days after that.

Can my business partner, assistant or spouse attend the calls?

Every paid registrant may invite one additional person to the calls: a business partner, assistant or spouse. If you’re working with another person on your ezines, this will be a great series for you both to attend.

Is it possible to ask questions during the live calls?

Each week of the academy, in addition to the learning calls, will also include a live Q&A during which I will be available to answer all your questions about ezines.

Should I register if I don’t already have an ezine? If I do already have one?

Yes on both accounts. Whether you are a newcomer to publishing ezines or an old-timer, you’ll benefit from the learning AND the doing at the Ezine Success Academy.

Get a jump on your ezines NOW...
so that your business can soar in 2010.
Make your selection from the following options:

708 Gravenstein Highway North, #268, Sebastopol, CA 95472
Toll-free phone and fax: 866-200-6945